A Customer Data Integration System for Marketing Automation

A Customer Data Integration System for Marketing Automation

4 members × 2.5 months

Business Analyst (BA) / Backend Developer / Frontend Developer / Quality Control (QC)

API Integration / Data Synchronization / Design and Implementation of Automation Workflows

• Node.js (Backend)

• PostgreSQL

• REST APIs / Webhooks

• Integration platform connecting CRM and marketing tools

• Event-driven architecture for real-time processing

• Stable data synchronization through a combination of batch and real-time processing

• Customer data synchronization from CRM to marketing platforms

• Real-time integration via APIs and Webhooks

• Data standardization and integrity management

• Customer data mapping and transformation

• Enabled full automation of marketing processes

• Reduced manual operations and accelerated campaign execution

• Real-time synchronization of customer data across integrated tools

• Highly targeted marketing campaigns driven by behavioral data

• Improved operational efficiency by minimizing manual data integration

• Real-time synchronization enabled through webhook-based integration

• Established a scalable and extensible data integration platform

• Maximized conversion opportunities through marketing automation

• Supported data-driven decision-making

• Synchronized customer data for over 10,000 users

• Recognized significant improvements in operational efficiency

• Reduced human workload through automation

• Highly appreciated for its scalability and flexibility